Search visibility is not a bag of tricks. It is the compound effect of clear pages, useful content, technical health, and a site experience people do not abandon. For most people, the concept of web design conjures images of artists selecting fonts and colors and arranging elements on a webpage.
Understanding What Search Engines Want
Some recognize that it goes much deeper than that, though — that web design plays a crucial role in building a brand and moving online users through the sales funnel to generate income.
But very few know that web design is becoming a major factor in search engine optimization (SEO).
5 Key Design Factors for SEO
Is everything easy to read, and do all the links work?
Web designers play a key role in ensuring the answer to all these questions is “YES!”. 5 Key Design Factors for SEO Not all design matters for SEO, but certain key elements do.
Your Vision + Our Designers = SEO Success
Mobile is king, and your web design must reflect the fact that more than half of all internet traffic in the world originates from a mobile device.
When that’s optimized, move on to the desktop version of your website.
What actually matters
As the name suggests, that’s a metric that measures how long visitors spend on your webpage.
The global benchmark for good average time on page is 52 seconds, although many B2B sites have averages of around 82 seconds.