Brand shows up in more than a logo. It is the sequence of words, colors, and interactions that make a company feel specific — or forgettable. There is a whole psychology behind why certain color choices work on a website and others don’t.
What actually matters
Website designers consider a variety of objectives when choosing color schemes, ranging from brand reinforcement to emotional response.
In fact, researchers report in their “Impact of color on marketing” study that up to 90% of all snap judgments about products are made based on color alone.
Practical moves that compound
Used sparingly, they lead the eye where you want it to go, like to the logo, titles, and call to action.
Softer colors, like a light green, are more subtle and serve best as a background color.
Mistakes that slow teams down
Gender, age, profession, and many other factors all affect how visitors react to your website colors.
Color Choices Depend on your Objective The type of website you are developing is important.
A clearer way to execute
The accent color is used sparingly, mostly for headlines and to create interest in elements on the page.
In selecting colors, your designer may want to begin with an image that sets the tone for the page design.