Search visibility is not a bag of tricks. It is the compound effect of clear pages, useful content, technical health, and a site experience people do not abandon. “If you don’t know where you’re going, how can you know if you’ve arrived?” That’s the kind of infuriating quote that a half-baked life coach or boss might spit out during a.
What Is Customer Journey Mapping?
You may find yourself rolling your eyes at the platitude, but there is a real nugget of truth to it.
In business, the customer journey map will show you where your customers are going, and it will help you to know when they arrive.
How Do You Map Your Website’s Customer Journey?
Your website should be a living, breathing thing that keeps adapting to changes in customer behavior, in line with the insights you’re getting from your CMS.
How To Use the Map To Guide Your Website Design
Where is your customer going, and what are they going to do when they get there?
How To Use the Map To Guide Your Website Design Let’s plot out your journey in a series of steps along the way for the ideal customer journey.
Let the Map Guide You
Name the columns on the spreadsheet, starting with the Current Customer State.
Then label each of the steps along the customer journey that lead to whatever your business goal is with the customer.